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CO2 emissions exert a profound influence on climate and the environment, fueling the greenhouse effect and contributing significantly to global climate change. Nearly one-fourth of these emissions worldwide can be attributed to the transportation sector. Electric vehicles (EVs) emerge as a promising solution, potentially acting as a carbon-neutral alternative when powered by renewable energy sources. This underscores their pivotal role in mitigating the impact of traditional combustion engine vehicles on the environment.
The Electric Vehicle market is divided into distinct two distinct markets, namely Battery Electric Vehicles (BEVs) and Plug-in Hybrid Electric Vehicles (PHEVs). This categorization allows for a nuanced understanding of the market dynamics, considering the specific attributes and market penetration of each electric vehicle type. The emphasis on new car sales and their foundational configurations ensures clarity, while the exclusion of used vehicles and customizations maintains focus on the evolving landscape of electric vehicles.
The competition among Chinese electric vehicle (EV) manufacturers has intensified in Denmark, with brands like Xpeng and BYD vying for prominence in the Danish market. According to consumer economist Ilyas Dogru from FDM, recent sales data indicates that these manufacturers are beginning to gain traction among Danish buyers. Competition among Chinese Electric Vehicles grows in Denmark
Despite earlier hesitations from Danish consumers, the sales of Chinese electric cars have started to pick up. Dogru highlights that Xpeng and BYD now occupy the 13th and 17th positions on the latest sales list. Notably, the Xpeng G6 ranks number eight among the best-selling models in the past month.
Dogru states to B.T., "Chinese brands are finally starting to make their mark." He adds, "The market for electric vehicles is advancing rapidly, and they are part of that growth."
Xpeng has experienced consistent sales growth month by month since May, with October sales reaching 412 vehicles, marking more than a fourfold increase since January. Similarly, BYD has seen positive trends, selling over 250 vehicles each month for the last five months, bringing their total to 3,065 cars on the road in Denmark.
The competition intensifies as Xpeng and BYD strive to become the leading Chinese brand in Denmark. Dogru points out that Xpeng holds an advantage with the popular G6 model, although it faces stiff competition from established brands like Tesla Model Y, Škoda Enyaq, and the upcoming BYD Sealion 7.
In contrast, Dogru notes that BYD’s affordability attracts a diverse customer base, including municipalities using the budget-friendly Dolphin model for home assistance.
Another Chinese brand, MG, once led the market but now struggles to maintain its position. Dogru observes that MG was early with models that achieved some success, but they have not grown in 2024, despite a booming market in Denmark.
He emphasizes that while there is progress, significant room for improvement remains for Chinese manufacturers. "Much of the success is tied to specific models, and although sales figures are increasing, they are still relatively small in the big picture. However, each model counts, especially since neighbor influence plays a significant role in Denmark."
Dogru concludes that most Danes continue to prefer traditional car brands, including electric vehicle manufacturers. "Trust, familiarity with the brand, and perceived value are key factors for consumers," he states to B.T petition among Chinese Electric Vehicles grows in Denmark
Electric vehicle sales in Denmark are soaring. In August alone, 55% of all new car registrations were fully electric. This marks a significant milestone for the Danish market. However, Chinese automakers are struggling to make their mark. Despite launching extensive advertising campaigns and opening showrooms, Chinese brands like BYD and Xpeng are not seeing strong sales.
The BYD Dolphin, the best-selling Chinese model in August, only reached 29th place overall with 143 units sold. Xpeng''s G6 followed closely but still lagged behind. Chinese brands are finding it tough to compete in a market dominated by established players.
Throughout 2024, BYD holds a modest 1.6% market share, placing 20th among all car brands in Denmark. Consumer hesitation and pricing seem to be the main hurdles. Danish buyers are still wary of committing to Chinese electric vehicles. This reluctance is reflected in sales figures, where non-Chinese brands continue to dominate.
Experts suggest that for Chinese automakers to succeed in Denmark, they must introduce lower-priced models. The market is receptive to electric vehicles, but Chinese brands need to align better with local expectations.
In the last six months, several Chinese car manufacturers have launched electric cars (EVs) in Denmark, and they have already begun to challenge the established EV car industry including Volkswagen and Tesla, media TV2 reports.
According to Mikkel Thomsager, editor-in-chief of the car magazine ''Bilmagasinet'', the importance of Chinese companies coming with experience from the world’s largest domestic market and being at the forefront of technology should not be underestimated.
"China is really far ahead in electric cars, and now they want to export to Europe. They are 100 percent aware that if you want to enter this market, then price and quality must be in relation to each other, and they have to be a little cheaper than the competitors from Europe and the USA, Mikkel Thomsager says.
Over the past ten years, the Chinese government has invested heavily in innovation and various support schemes for the industry in the hope of creating both green transformation and new jobs. It has created an explosion in the number of new electric car manufacturers and according to the BBC, there were around 400 manufacturers in China in 2020.
In Denmark, it is especially three Chinese brands that are beginning to attract attention in the sales statistics. According to the industry organization ''De Danske Bilimportører'', the former British MG has this year sold 107 electric cars in Denmark, SAIC Maxus Automotive Co., Ltd. trading as Maxus has sold 49, while 37 AiWays have been bought so far.
AiWays is one of the new Chinese manufacturers that in record time has developed cars for the difficult European market, among other things with the help of engineers and designers with experience from Volvo. The car costs around DKK 330,000 with the large equipment package, which makes it cheaper than a similar car from Volkswagen. But the car does not sell itself for that reason alone.
The company V Holm Jensen in Odense is one of 11 selected Suzuki dealers that sell AiWays in Denmark, and according to director Anders Østergaard Engelbrecht, it requires a little more to sell an unknown Chinese brand to Danish consumers, who ask many critical questions.
– Is it Chinese? Is it good enough? If the joints are made, it is a good finish and so on. There may be many who know one or have heard the story of someone who has been abroad and comes home with something that is almost genuine Gucci, and then all of a sudden it breaks down and then it says Made in China, says explains.
About China electric vehicle market denmark
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