Major Chinese electric vehicle company invests US$50 million in Colombia With the opening of a showroom in Medellín, the Chinese company Chery is making an investment of US$50 million in Colombia. Despite the relatively small size of the current Colombian domestic market, Chinese executives say that the new technologies are growing well in the
In Colombia, the best-selling electric car in 2023 was the Chinese mini-car, Zhidou 2DS, which could be found at around USD 15 000, a competitive option relative to the country''s cheapest ICE car, the Kia Picanto, at USD 13 000.
Colombia''s EV landscape in 2024 was completely transformed thanks to the arrival of three affordable champions: the Volvo EX30 (COP$180''000.000, or $44,900), the BYD Seagull (COP$78''000.000
Having surpassed the psychological barrier of 1,000 BEVs (something noted in several car magazines around the country), and with a total market well below 20,000 units a month (18,521 in...
The return of the electric vehicle company Chery to Colombia confirms the growth of Chinese investments in the country. The company has recently opened a salesroom in Medellin thanks to strong economic investment in the sector.
Via a commercial alliance with Grupo Vardi and Autoland, Chery inaugurated its showroom in Colombia’s second city. The launch is part of an ambitious project, and a regional expansion, that includes eight cities, 10 showrooms and after-sales service workshops, and an investment of US$50 million.
This expansion reflects the confidence that the hybrid and electric car sector has in the growth in demand for these vehicles in Colombia. It also paves the way for the adoption of sustainable technologies and helps drive forward economic development in the country.
Chery is recognized for its portfolio of hybrid and plug-in vehicles which offer advanced options in electric and hybrid driving modes, and speeds of up to 100 kilometers in electric mode. The company arrived in Colombia in 2007 and sold subcompacts, SUVs and commercial vehicles. However, it ceased operated in 2020 due to the Covid-19 crisis.
With the opening of a showroom in Medellín, the Chinese company Chery is making an investment of US$50 million in Colombia. Despite the relatively small size of the current Colombian domestic market, Chinese executives say that the new technologies are growing well in the country.
"Colombia is a very interesting market. Although it is not large, it is an open and promising market because it is very advanced in the area of new propulsion technologies, such as hybrids and electric vehicles, which are our spearhead in the company’s change of direction. There are close to 40,000 active users of the brand in the country," said Zhang Shenshan, executive vice-president of Chery, in an interview with local media outlet El Colombiano.
The hybrid and electric vehicle sector in Colombia has shown accelerated growth in recent years. This increase is largely due to government policies focused on reducing emissions and consumer interest in more sustainable and economical options.
In 2022, the Colombian government implemented tax exemptions for electric and hybrid vehicles, as well as reduced toll rates. This encouraged both manufacturers and consumers to opt for these technologies.
Currently, Bogota, Medellin and Cali lead in the adoption of electric vehicles, thanks to sustainable mobility initiatives and the expansion of battery charging infrastructure. Medellin, for example, has managed to install a network of public charging stations and offers special benefits for electric vehicle users.
With the opening of the Chery showroom in Medellin, the Chinese company will offer the Tiggo 4 and Tiggo 8 Pro models. The arrival of the Chery eQ7 model in Colombia has also been announced. This is a 100% electric SUV and is considered to be one of the most disruptive launches in the Colombian automotive market.
The Chery Tiggo 4 is a compact SUV ideal for urban use. Its design combines modern lines with an ergonomic interior and advanced entertainment technology. This model has an efficient engine and an adequate speed for daily commuting, in addition to fast charging options that allow recharging the battery in less time. It also integrates a driver assistance system, offering features such as ABS brakes, stability control and a touch screen that facilitates navigation and control of other vehicle functions.
The Chery Tiggo 8 Pro is a larger SUV, designed for families or users looking for more space and comfort. This model offers extended range and a high-performance engine. Its interior is luxurious and hi-tec, with leather seats, digital control panels and a surround sound system.
In terms of safety, the Tiggo 8 Pro is equipped with multiple airbags, brake assist and blind spot monitoring, providing a safe and sophisticated driving experience. Both models represent Chery’s commitment to innovation and electric mobility.
Less than a month ago, Chery presented its first prototype vehicle for ground and air transportation, also known as a "flying car". The vehicle design consists of a three-part structure that includes an aircraft, a cabin and an intelligent chassis with the aim of transporting two people with a maximum flight time of 40 minutes.
The hybrid flying car, which in its test last October 18 successfully soared a distance of about 80 kilometers, is capable of autonomous operation, as it has no steering wheel or pedal. It also demonstrated vertical take-off and landing.
Its creators claimed that the vehicle is designed to reduce traffic congestion problems. They also indicated that this technology will help to enter the era of intelligent driving.
Although it is still a prototype, the Chinese company has high expectations for the future commercialization of a car that, beyond its science-fiction forms, is destined to revolutionize transportation on a planetary level.
In Colombia, BYD teamed with Motores y Marquinas s S.A. ("Motorysa", part of Seissa Group), which has become an authorized distributor of BYD''s all-electric cars - initially BYD Tang, BYD Yuan and e-series (but we don''t know which models exactly from the current lineup: e1, e2, e3, e5).
According to the press release, the Colombian government introduced incentives for new energy vehicles in 2017, and in 2019 announced that at least 30% of new newly-purchased vehicles in Colombia''s urban public transportation systems should be electric within six years of the law taking effect.
It will be interesting to see how BYD will cope in Colombia. In the case of electric buses, the sales were quite high - over 400 units, including 379 in a single order in November 2019.
Please let us know us in comments whether you would like to see the BYD Yuan BEV in California (we guess, it would be the first launch market) and at what price it would be a competitor to cars like Chevrolet Bolt EV and Hyundai Kona Electric.
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